Scenario 1: Internet TV with us of the traditional distributor

In 2007 the government decided to stop al the illegal spreading of data. Government comes with rigid rules. Government invests a lot of money by establishing corporations that check user and stop illegal spreading of data and create strict rules for spreading video online. In the same time an internet TV box is introduced. It is a box that allows consumers to interactive connect with the TV. This box can easily plug in between the cable and the TV. With the use of your remote people can interact with TV. Advertisers found it very interesting and spend a lot of money to make create benefits for consumers, for example games for winning money or products.
In 2009 Google is the first that stops with Internet TV “Google Video” the rest fall like domino effect. One of the reasons is that there is no government support for Google Video, it gives internet TV box a boost. Big TV manufactures like Samsung, Philips, Sony and JVC works together with the internet TV box and put it inside the Flat screen TV’s. After 2011 Interactive TV becomes a commodity. It is a Win-Win situation. For consumers it is on demand TV, and for advertisers: This new kind of internet TV is a very good way to interact with there primary target market (PTM). In the year after, there are improvements for user-friendliness and more modules are building for better interactive communication and new technology. On new technology could be 3D TV. A new way of looking at the TV.