Segmentation of necessities

Description:

A short description of the driving force.

Internet opened the possibilities for communication to users worldwide. As a channel, it is creating a proper culture, in which, users are able to access instantly to a vast amount and diversity of online information. But the interaction in both sides, broaden the possibilities for users in the arena of freedom of expression too.

Users enter to the Internet basically to gather into it and get different information useful for them; through search engines, users make a first step of ‘personalization’ or ‘segmentation’ and focus on their real necessity. The possibility to diverse options, in addition to the previous point, makes Internet a key tool in which its power will increase if it constantly fulfills users’ necessity.

Enablers:

Factors which weaken this driving force. (these are actually other driving forces, and you can link to them in the wiki!)
1. 

Inhibitors:

Factors which weaken this driving force. (these are actually other driving forces, and you can link to them in the wiki!)
1.

Paradigms:

Old:

New: