Continuous demand for higher standard home entertainment with reasonable cost
Continuous demand for higher standard home entertainment with reasonable cost
In recent 50 years, people’s living standard has improved a lot due to a lot of innovations and new technologies. Moreover, the cost of applications of these innovations continuously decreases with mass production and fast development of more advanced technology. People are expecting to live a more convenient and colorful life with reasonable cost.
Enablers:
o Fast development of technology : The fast development of computer, Internet and broadband communication provides people with more choices for entertainment, while the cost of these application is declining. For example, people won’t be content with passive receiving, they would like to be able to interactive. They would hope TV can do more things, such as surf on the internet, video telephone, etc.
o Increasing importance of entertainment : People nowadays don’t just view work as an important part of life, but also entertainment. They cherish their free time after-work and pursue high standard entertainment. Flexible workspaces save people’s time and enable them to have more time for entertainment.
o Large amount of current home entertainment devices : TV has proved itself as the most common and important home entertainment devices for most households. Computer is also becoming more and more popular. It’s less likely that they will throw their TV and pay a lot of money for a new device.
o People’s entertainment habit: TV has influenced people a lot. People stay home more rather than go out for a movie. This habit will continuously influence people’s behavior, they would like home entertainment more.
Inhibitors:
o New types of entertainments. These new types may change people’s living style. It is possible something new would substitute TV.
o Technology is not mature enough to provide enough benefits within certain costs.
Paradigms:
Old: People would be content with the receiving mode of traditional TV.
New: People would ask more features from TV
Experts:
Sources for additional information about this driving force.
Timing:
Since 1950’s
Web Resources:
http://en.wikipedia.org/wiki/Tv
http://comm.ccidnet.com/art/1522/20050329/229563_1.html