Chinese people's increasing leisure time
Here is a template to upload driving forces.
Description:
Since 1st May 1995, Chinese government started double-holiday weekends. Then in 1999, Chinese government started 7-day holiday for Labor Day, National Day and Spring Festival. People now enjoy more holidays than they did a few years ago. So they got a lot of leisure time to do some entertainment and relaxation. Internet provides them a good platform. With the wide band Internet people can watch movie online, play online games or chat with friends far away form them.
Enablers:
- Abundant holidays
- Wide band Internet access
- Variety of online entertainment
Inhibitors:
- Some people haven’t realized the benefits from Internet
- Some people are quite busy with other business on holidays
Paradigms:
- More and more people choose to spend their holidays on playing online games
- Many people do shopping online instead of going to shopping mall
Experts:
Timing:
On 1st May 1995, Chinese government started double holiday weekends
In 1999, Chinese government started 7-day holiday on Labor Day, National Day and Spring Festival