Customer expectency

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Enablers:

• Mass customization : With more and more tailored products for the customers the customers are becoming used to get spoiled. In some area's products don't live up to their expectations, some just get anoyed, others try to find and workout a solution for others.
  
• Convergence : Advanced web building solutions are merging with very simple user friendly building solutions. These new solutions will fuel the customer expectency pattern which means that they'll want more and more.
• Personalization : The more solutions come available in which customers are serverd based on their needs the more they will go and expect from the solutions.

Inhibitors:

• Safety : The lower the safety and the higher "back-track" ability of the solutions the lower the customer expectency.
• Spam / virus : The bigger the mingling of people with ICT solutions the bigger the chance that they'll be bothered by viruses or spam, this reduces the willingness of people and also their expectency as a whole.
• Governement regulations / Belief : In some countries governements/belief holds back the development of some solutions or labels them as they were bad. This brings down the customer expectency in certain areas.

Timing:

Has been going on for several millenia now. (Except for the virus/spam bit)