Future of Internet Television

Introduction Research Questions Driving Forces

Ask Sandya’s group about the intellectual property. BASIC -What is web2.0? Why web2.0? What is Internet TV? -What is the difference between the current Internet and Web2.0? -There are six kinds of TV: Internet TV, P2PTV, HDTV, IPTV, steaming video, Cellphone TV.[1]

Group Current situation -What is the current technology in TV industry? -When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public? -What are the stakeholders? Who are the key players of “normal TV”?

Zhen Ni General idea of TV 2.0 -Why do we need Internet TV? -What’s the difference between normal TV and Internet TV? -How does Internet work? -What kind of new innovations had been made in the era of Internet TV? -Who are the key players of “Internet TV”?

Simon Marketing analyses SWOT analysis normal TV and Internet TV? Are people ready to accept Internet TV? How large is the current market? what are most potential audience’s ages? locations? their expectations what is the bottleneck in the current web technology to realize internet tv? there maybe some problems, like bandwidth, continuity of streaming?

Tsoe Loong Profit/expenses -Advertisement How does it work in normal TV? How will it work in Internet TV? -Is possible to explore other profit sources? -How is the current expense? Broadcast station’s cash out flow’s direction. -How about future profit/expense. -Interactive advertising

Zhikai Xu Migration (very important, hard work, mainly work load for future scenario design) -What will happen with the “normal” TV if the Internet TV successes? Zhen Ni -What will happen with the key players of the normal TV? Brian -Conflicts with the government Simon -what is the impact of globalization. pros and cons? Simon -what are other barriers in the way of migration? Zhen Ni -Intellectual property? Creative Common, DRM? Sandya, Tsoe Loong -what is the rime we expect to make Internet TV form a large enough popularity? Zhikai -what is the potential route from nominal TV to Internet TV? Group Media mix how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?

Brian

hi guys i found scenario related to internet TV, the future of tv in 2012 http://scenariothinking.org/wiki/index.php/Future_of_Television_in_2012 ron