Future of Advertising
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1) Research questions (around 25)
Klaas-Jan:
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce)
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- (these examples just give an impression)
Willem:
- What is the impact of Internet on advertising?
- Which parties are involved concerning advertising?
- What are the forms of advertising?
- What's the people's perception related to advertising?
2) Driving Forces (to do at monday after class)