User:Mzhu

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I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl

Learning Log

Advertising Ecosystem:

Advertiser- Advertising agency- Consumer- Media

Media

  • Media types
  • Media technology
  • Media revenue generation

Ad - media

  • How advertising make money in existing media?
  • what is the current Advertising revenue generation from each medium?

Media- consumer

  • demographic study, and their attitude and behavior to existing media
  • Key trends

AD - consumer

  • Attitude to AD

Compnay - AD

ROI pressure to AD

Company- Consumer

Connetivity enpower the consumers

Driving forces

Description:

Enablers:

Inhibitors:

Paradigms:

Experts:

Timing:

Web Resources:

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