User:Mzhu

I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl

Learning Log

Research questions

       Company- Ad--- Media-- Consumer

Advertising industry

• History
• Value Chain
• Trends
• Key plays
• Competitions

Media

• Media types
• Media technology
• Media revenue generation

Ad - media

• How advertising make money in existing media?
  
• what is the current Advertising revenue generation from each medium?
  

Media- consumer

• demographic study, and their attitude and behavior to existing media
• Key trends

AD - consumer

• Attitude to AD

Compnay - AD

ROI pressure to AD

Company- Consumer

Connetivity enpower the consumers