Current Issues in Broadband
* what are the current usages of broadband?
- high speed internet - telephone - television (for instance Versatel in the Netherlands)
i.e - Communications - Information seeking - Information producing - Download - Transactions - Entertainment activities
* what is the current broadband penetration?
The current broadband penetration in OECD countries (December 2005) is 13.6% of the population. The growth rate of the penetration was 15% in 2005. The top 4 countries are Iceland, Korea, The Netherlands and Denmark with penetration rates over 25%. In real number, the country with the largest amount of subscriber is the USA. The lowest penetration rate is granted to Greece with 1.4%. The EU 15 averages at 14.2% penetration.
There is a significant difference in Internet penetration between developed and developing countries. The table shows the estimates of broadband usage per 100 inhabitants and the number of total subscribers in OECD countries.
DSL | Cable | Other | Total | Rank | Total Subscribers | |||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Iceland | 25.9 | 0.1 | 0.6 | 26.7 | 1 | 78.017 | Korea | 13.6 | 8.3 | 3.4 | 25.4 | 2 | 12.190.711 | Netherlands | 15.7 | 9.6 | 0.0 | 25.3 | 3 | 4.113.573 | Denmark | 15.3 | 7.2 | 2.5 | 25.0 | 4 | 1.350.415 | Switzerland | 14.7 | 8.0 | 0.4 | 23.1 | 5 | 1.725.446\ |
Finland
19.5 2.8 0.1 22.5 6 1 174 200
Norway* 17.8
2.9 1.2 21.9 7 1 006 766
Canada
10.1 10.8 0.1 21.9 8 6 706 699
Sweden*
13.3 3.4 3.6 20.3 9 1 830 000
Belgium
11.3 7.0 0.0 18.3 10 1 902 739
Japan
11.3 2.5 3.8 17.6 11 22 515 091
United States
6.5 9.0 1.3 16.8 12 49 391 060
United Kingdom
11.5 4.4 0.0 15.9 13 9 539 900
France
14.3 0.9 0.0 15.2 14 9 465 600
Luxembourg
13.3 1.6 0.0 14.9 15 67 357
Austria*
8.1 5.8 0.2 14.1 16 1 155 000
Australia
10.8 2.6 0.4 13.8 17 2 785 000
Germany
12.6 0.3 0.1 13.0 18 10 706 600
Italy
11.3 0.0 0.6 11.9 19 6 896 696
Spain
9.2 2.5 0.1 11.7 20 4 994 274
Portugal
6.6 4.9 0.0 11.5 21 1 212 034
New Zealand
7.3 0.4 0.4 8.1 22 331 000
Ireland
5.0 0.6 1.1 6.7 23 270 700
Czech Republic**
3.0 1.4 2.0 6.4 24 650 000
Hungary
4.1 2.1 0.1 6.3 25 639 505
Slovak Republic
2.0 0.4 0.2 2.5 26 133 900
Poland
1.6 0.7 0.1 2.4 27 897 659
Mexico
1.5 0.6 0.0 2.2 28 2 304 520
Turkey
2.1 0.0 0.0 2.1 29 1 530 000
Greece
1.4 0.0 0.0 1.4 30 155 418
OECD
8.4 4.2 1.0 13.6 157 719 880
* who are the main players?
In each of the separate countries, the national telecom provider is the main player for broadband diffusion, especially for DSL connections. Nevertheless, with the increased penetration of other techniques such as cable, fiber optic, satellite and wireless, new players come into play, often offering broadband internet in a bundle of products (Satellite/ cable TV, telecoms, etc.)
* what are the main bottlenecks to broadband diffusion?
Regional disparities, Transition to ‘real’ broadband, Security, Energy Consumption (an internet firewall consumes more energy per household than a clothes dryer),
* How is the internal rivalry among the main players?
Broadband players have taken different strategies to gain and retain customers. While phone companies have developed a “pricing strategy” based on high discounts, cable companies have develop a “value service oriented” strategy. For many years phone companies have been challenging cable operators to cut down prices of the services affecting Cable operators revenues. On the other hand cable operators have responded increasing the services. The competition between these two types of companies increased even more when cable companies started to offer telephone service along with television and high-speed Internet service.