Advertisement
Description:
Advertisement is the core income for online services next to subscription costs.
Enablers:
Clients are always interested in advertisement specially for their target market. Specialized advertisement is more profitable than random advertisement.
Inhibitors:
The advertisement market depends very much on the economy as a whole. If the economy is bad, advertisement is one of the first things companies cut off.
Paradigms:
The online advertisement market is a big market and this will keep growing in the next couple of years. Nowadays online shopping becomes more and more accepted. This results in bigger budgets for online advertisement campaigns.
Experts:
Advertisement companies
Marketing / Research companies
Timing:
The timing depends on the economy and when the competition launches an advertisement run.