Growing diversity of media
Description:
As various advertising media types gain popularity, other media types will slowly become outdated. Further to this, even newer media types will spawn out of the growing media types. For example, while Internet is the big growing media type at present, it is fathomable that mobile device advertising will take off in the near future.
Enablers:
o Technology growth: Enables nwer methods to advertise to users.
o Growth of number media types: Viewers are not restricted to one device for a certain type of media. For example viwers no longer are restricted to television for watching their favourite shows. This offers greater flexibility and again control on the side of the viewer.
o Globalization: Media types and their usages spread to a worldwide scale faster.
Inhibitors:
Paradigms:
No longer are advertisements ubiquitous and forced on the population. Instead, people have tremendous flexibility in terms of what content they view and what advertisements they allow to be shown to them.
Experts:
Timing:
The growth of diversity of media types is afoot at present. Internet advertising has grown the most in the past years. Mobile device advertising is next in line, but it will still take a few years before it can make any huge impact.