Future of Advertising

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1) Research questions (around 25)

Klaas-Jan:

What is advertising?
What are the objectives? (e.g. inform, persuade, remind or reinforce)
Why is advertising necessary?
Is the role of advertisement changed in the last decades?
What are the available advertisement mediums?
(these examples just give an impression)

2) Driving Forces (to do at monday after class)

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