Future of Television in 2012

Introduction

This page will contain the results of the scenariothinking process of group 3 of class DGM EMBA-06 on the following subject:

Future of TV in 2012

The members of Group 3 are:

 -Kim,Gun Tai 
 -An, Hyo Sang
 -Seol, Jin Gil
 -Son, Jun Mo
 -Song, Ki Ju

Group Works

1.System Diagram

2.20 Research Questions and Answers

1) Which industry will lead Homenet business in the future?

 - Specialist: ISP Industry>Appliances > Settop manufacturing co,
 - Academic  : ISP Industry> Housing Industry>Appliances
 - Business  :Appliances >ISP Industry>Housing Industry

2) What kinds of services will be supplied on the TV Platform?

 - Entertainment(movie,game,music)
 - Banking/Pet care / Health care
 - Home security/Internet/ Cable co,
 - Satellite SVS Providers
 - Telecommucation 
 - Broadcasting Center

3) Will be Territorial broadcasting, Satellite broadcasting and Cable

  broadcasting integrated with the one business owner?

 - It is not like that.. As the one business owner, It could not
   satisfied the medium which become diversified and the demand
   of consumers.
 - Basically ,It provides the contents based on
   the self network, and as a contemts provider it would be the
   shape of  One Source for Multi Use.
 - Like initial Internet broadcasting, the  broadcasting stations
   would be more personalized and specialized  in the Biz.

4) Can DMB transfer existing ground and satellite broadcasting method?

 - In 2,010, existing ground broadcasting will be ended and it means
   the HDTV will be located with the standard.
 - The appearance of Digital TV based on HD technolagy will advance
   the direction which is a small and big size Simultaneously.
 - The form of large size will  be developing with the direction of 
   maximization in  visibility and reality.Besides DMB will be the
   standard in miniaturization which emphasizes a portablity.

5) Will TV Home Shopping have a competitive power in comparison with

  Internet commercial transaction?

 - TV Home Shopping will work out it’s own salvation, But in present
   conditions, the competitive power will be weekened in comparison
   with e-commerce company. 
 - TV Home Shopping will  change in type  and  resembles with e-commerce 
   company, because of a limits in time, Convenience of Settlement,
   Variety of Commodity.
 - GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
   like this actual condition.
 - It is estimated that TV Home Shopping will  provide various purchasing
   applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
   based upon current  network.

6) What are the difficult problems which interrupt an activation of

  Digital TV ? 

 - For the inducement of cosummer, the increase of High-Quality HD
   broadcasting program sould be necessary. But the production costs
   of HD contents are twice as much as it is for Analogue, HD could 
   not contribute to the increasing of revenue.
 - Because of non-successful prorgrams that of Nature, Documentary etc,
   Advertisement profits are low
 - To solve this problem, Early-settlement of Digital TV  is necessary
   in Market.

7)How could the profit-sources of broadcasting be changed by the diversified

 medium?

 - The diversified medium could make a diverse profit-sources. Consumers
   will enjoy  the other channel in the middle of  advertisement like
   a Cable-Movie channel.
 - The system of charging will be changed to that of PPV (Pay-Per-View),
   VOD method.
 - Also, the minization of product-costs with PPL / BPL will be
   generalized.

10) What kinds of consortium will be made in display convergence?

 - Display and Mobile commucation
 - Display and Mobile commucations and Entertainment
 - Display and Homenet and Housing
 - Display and Home automation
 - Display and Banking and Mobile
 - Display and Broadcasting and Data Service

11) How OLED market will grow and what kinds of application will be dominant in near future?

                                          (K unit)
           2005    2006     2008    2009   CAGR(%)

1.3"under 26,155 38,621 62,547 72,464 29 1.3"~3" 25,118 30,223 187,764 248,521 77 7~10" 0 0 1,372 1,579 54 10"above 97 174 452 688 63

=> OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)

※Source : Display Search 2005. 2Q

12)What is the market size of LCD TV?

                                 (K unit) 
  2005    2006    2008     2009   CAGR(%)
 ========================================
 21,347  32,022  55,184   64,463   32

※Source : Display Search 2005. 2Q

13)How big is the hand-held TV among the display Market?

                                         (K unit) 
          2005    2006    2008     2009   CAGR(%)

======================================

Hand-held 1,596 1,705 1,982 2,174 8 Portion(%)(0.03) (0.03) (0.03) (0.03)

※Source : Display Search 2005. 2Q

14)How Projector market will grow?

                                 (K unit) 
  2005    2006    2008     2009   CAGR(%)
 ========================================
 3,800   4,400    5,700    6,300   13

※Source : Display Search 2005. 2Q

15) The demands for Car AV

   -the total quantity of Demands for Car AV  

        2005    2007    2010 
      =========================
         88     100     120  (mil unit)

   -The demands of display units for CAR  AV 
     (for the purpose of DMB, DVD player and navigation display) 

       2005     2007     2010  
      =========================
        13       22      60   (mil unit)

16) The demands for Mobile phone

        2004     2005 
      ==================
        480      530  (mil unit)

17) The demands for Notebook  

        2005     2007     2010
      ============================
         58       80      120   (mil unit)

18) The Demands for PDA Phone

        2005     2007     2010
       ==========================
          4        9       15   (mil unit)
 

19) What is the Needs of Customers for display unit in Outdoor

   It will be longer use time at one charge, weight, smaller size,  
   various application etc