Future of Mobile Television in 2010 (in Korea)

Thank you for your comming to Future of Mobile Television in 2010 (in Korea)

Here are our scenarios, Please join our Mobile Life World!!

Group 2 (Mobile TV in 2010 in Korea)

• Uncertainty
  • 1. Hand-held television era
    • Could DMB open the hand-held television era by combining broadcasting and telecommunication also make another IT Boom?
  • 2. Customer’s Needs
    • How many customers will use Mobile TV service
    • Are they willing to pay the money for it?
  • 3. Business Profit
    • In terms of mobile operator, Could the DMB service make money and profits?
  • 4. Re-broadcasting
    • Is it possible to rebroadcast the land-based DMB to the satellite-based DMB?
    • How could they solve the political issues and business issues
    • Will The Korean broadcasting commission(KBC) allow rerun program via satellite-based DMB?
  • 5. Contents
    • Could the TU Media supply the better quality broadcasting service and abundant contents?
    • How many producer will join to make new contents?
    • Do the contents producers will not sell their contents to competitors of Mobile TV such as PMP or Archors?
  • 6. Technology
    • Are there any differences between WCDMA and DMB service

Driving forces 1. National Policy - The Korean government push DMB service to make economic booming 2. Customer’s need - Customer want more convenient, interesting and faster service Business 3. Business marketing - Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB

• • how many people can use mobile commerce(customer)
    • Uncertainty for the size of mCommerce Users
  • how much money they are spending (market size)
  • do they feel convenient to use the current terminal has small screen? (use friedly, Customer satisfaction)
  • which industry has the most potential growth and benefit?
  • are there any difficulties in using mobile commerce?(obstracles)
    • Goverment regulation and direction issue, social agreement on mCommerce
  • security
    • Hacking, Virus, etc
  • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
  • profitability:
  • delivery system
    • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
  • How fast could the technology be mature and also meet customers expectation?
    • Terminal development, Standard
  • chip ownership
    • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
  • payment system
    • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
  • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
  • Lack of content and service

• Reserch Questions
  • current mComerce user
  • market and transaction size(industries)
  • feed-back for user
    • customer satisfaction score
  • what’s the problems of using mobile commerce
    • to fix issues in using mCommerce
  • standardization for mCommerce
  • the intention of user(potential)
    • market research for reaction of end users
  • supply of devices
    • Production scheduel and development status research
  • solutions and software
    • Current service types and the size among other services
  • benefits( in view of firm)
    • are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
  • customer service
    • technology development
    • Current technical development status and coming new tech could give some unique services?
  • How many services could be served with mobile?
  • Which sector could make good profit among mobile services?
  • What way could change the thought about mCommerce from negative to positive?
  • How will mCommerece evolve?
  • what can make mCommerce being success?

• Driving Forces
  • portability, mobility and ubiquity
    • Small and easy access in anywhere and at anytime
  • personalization
    • Be able to be customization for personnel (personnel bank, personnel commerce portal)
  • Tracebility
    • Be able to check users location and then pushing customized service to the user
  • security
    • Terminal and chip security
  • integration, Consolidation and diversification
    • All services like financial transaction, online service, education, transfortation, etc., should be done in a terminal and a chipset.
  • portal service
    • customized portal service having variety of information searching function
  • real time customer service
    • process customer's issues quickly and also enhanced customer contact solution-convenient and real time service