KEMBA 2005 Scenario Page

Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed

Group 1 (M-Commerce)

• Uncertainty
  • how many people can use mobile commerce(customer)
    • Uncertainty for the size of mCommerce Users
  • how much money they are spending (market size)
  • do they feel convenient to use the current termina has small screen? (use friedly, Customer satisfaction)
  • which industry has the most potential growth and benefit?
  • are there any difficulties in using mobile commerce?(obstracles)
    • Goverment regulation and direction issue, social agreement on mCommerce
  • security
    • Hecking, Virus, etc
  • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
  • profitability:
  • delivery system
    • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
  • How fast could the technology be mature and also meet customers expectation?
    • Terminal development, Standard
  • chip ownership
    • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
  • payment system
    • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
  • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
  • Lack of content and service

• Reserch Questions
  • current mComerce user
  • market and transaction size(industries)
  • feed-back for user
    • customer satisfaction score
  • what’s the problems of using mobile commerce
    • to fix issues in using mCommerce
  • standardization for mCommerce
  • the intention of user(potential)
    • market research for reaction of end users
  • supply of devices
    • Production scheduel and development status research
  • solutions and software
    • Current service types and the size among other services
  • benefits( in view of firm)
    • are the mCommerce corporate making profit? when is the even point?, do they keep expanding the business?
  • customer service
    • technology development
    • Current technical development status and coming new tech could give some unique services?
  • How many services could be served with mobile?
  • Which sector could make good profit among mobile services?
  • What way could change the thought about mCommerce from negative to positive?
  • How will mCommerece evolve?
  • what can make mCommerce being success?

• Driving Forces
  • portability, mobility and ubquity
    • Small and easy access in anywhere and at anytime
  • personalization
    • Be able to be customization for personnel (personnel bank, personnel commerce portal)
  • Tracebility
    • Be able to check users location and then pushing customized service to the user
  • security
    • Terminal and chip security
  • integration

모든 금융거래,온라인 서비스제공이 한기기, 한칩에서 가능

9.portal service

다양한 정보검색이 가능한 맞춤식 포탈 제공가능

10.real time customer service

고객 불만, 상담이 곧바로 연결되고 처리되는 편리성, 즉시성

11.diversification

모바일 기기하나로 금융거래를 포함한 상거래 뿐 아니라 ,교육,오락

교통,기타 모든 정보를 다양한 기기와 연결하여 사용가능