KEMBA 2005 Scenario Page

Welcome to the KEMBA 2005 Scenario Page. Here our scenarios will be listed

Group 1 (M-Commerce)

• Uncertainty
  • how many people can use mobile commerce(customer)
    • Uncertainty for the size of mCommerce Users
  • how much money they are spending (market size)
  • do they feel convenient to use the current termina has small screen? (use friedly, Customer satisfaction)
  • which industry has the most potential growth and benefit?
  • are there any difficulties in using mobile commerce?(obstracles)
    • Goverment regulation and direction issue, social agreement on mCommerce
  • security
    • Hecking, Virus, etc
  • Difficult to project required infrastructure size supporting mCommerce such as CRM, customer service, etc.
  • profitability:
  • delivery system
    • seamless connection with supply chain and logistic network to deliver without any issues (delay, damage, breakage, etc)
  • How fast could the technology be mature and also meet customers expectation?
    • Terminal development, Standard
  • chip ownership
    • Who is going to have ownership for issuing mCommerce chip, Service change, the cost, etc
  • payment system
    • Safty and secure payment system, Integrated chipset for query, managment and mornitoring
  • Due to using mobile wireless technology there could be the limitation of information size of mCommerce and high communication cost
  • Lack of content and service