Cocktail bar: personalised medicine

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Selfcare scenario, with personalised medicine and focus on prevention, mainly driven by ageing population

Developments in time

2010-2015

The pace of aging has accelated globally especially in more developed countries. By 2015, old people make up around 18% of the population in the developed countries. Concerned with health care system adoptbility and the burden of the diseases for old people, governments are asking pharma companies to put efforts into old age diseases.

References: http://longevity.stanford.edu/myworld/articles/populationaging