New Enlightenment

At the Climate Change Conference in Copenhagen the government leaders acknowledge that the climate is changing due to human influence. They put together a carbon trading system, but it is not enough. The environment continues to change because the market's initial advances in CO2 reduction were just low hanging fruit. To advance further to fight climate change a fundamental change is needed. Instead of a thinking in reduction of pollutants, people move to a no impact lifestyle. This is cradle to cradle thinking. Information technology is used to educate consumers how much pollution is created by the products they buy. Consumers stop buying those products.

This method of thinking is very long term oriented. With the highest long term orientation, China will emerge as the leader in sustainability in 2030.