Future of Advertising in 2020
Researchers
Daniela Cateriano
Kensuke Murai
Justin Block
Maggie Zhu
Vinod Nair
Introduction
Research questions
- be expected in the future?
Driving Forces
- Internet Technology
- Mobile Technology
- Digital Media Technology
- Digital Device Technology
- Technology R&D
- Policy: Corporation
- Policy: Consumer
- Life Style
- Demographic Shift
- Value Change
- Business Model
- Economic Cycle
Scenarios
[[]]
Scenario 1:
System Diagram
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