Advertising issue
Name
Advertising
Enablers
1. The growth of multimedia supplies more chances of companies to promote their products. e.g. TV, Internet,mobile
2. The world become global which makes it easier for companies to market in other countries and easier for consumers to buy products and services from marketers in other countries. Also the advertising become useful in the global market.
3. In a market where many products are rather similar (i.e. commodotization), the brand can have a large effect on whether customers want to buy the product and what price they're willing to pay. So the advertisement on different Brands add more value to the companies' products.
Inhibitors
1. Regulation control the content of advertisement will limit the advertising development. e.g. some products are not good for people's health such as the cigarettaffecte or some produsts are promoted in devertising over their real affect such as some drug which help people lose weight will advocate wrong living habit or have people exaggerated information. These factors will be harmful for people ,so some givenments have regulation to control them.
2. The more channels for people to get more information will limit the advertising development. in the past people only source of information were other consumers, own experience or sellers information, nowadays the possibilities to get information on a larger scale is easier then ever before with the introduction of the internet.
3. Nowadays more and more people like watching the video on DVD which reduce the chance people watching advertisements.
==Paradigms==
For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.
Experts
Timing
Web Resources
http://www.inc.com/magazine/20050801/future-of-advertising.html http://www.brandingasia.com/columns/011.htm