Market for Educational Technology

Description:

As mobility is becoming the biggest trend of education, video distribution and content management will be addressed as an emerging trend .In addition, with digital technology becomes more and more important in the modern workplace, ICT tech in education will be a pressure faced by all educational institutes. Data monitor predicts spend on information and communications technology (ICT) in Europe's education sector, including the new EU countries and non-EU states, will grow from $4.9 billion in 2004 to $7.7 billion by 2010. The bulk of ICT expenditure will come from primary and secondary education.[2] While, selling into education market today is not as much about software and hardware as it is about integrating technology into the curriculum to improve the student’s learning experience. [1] ICT vendors should tailor their marketing based on where decisions are taken in different national markets, especially the opportunities presented by those rapidly growing countries.

Enablers:

1. Stable social economy

2. Build up of basic infrastructure

3. New ICT technology development

4. Increased social mobility

5. Labor market demand

6.High expectation of student achievement during their school study from parents 

Inhibitors

1.  Oversupplied products with similar function 2.  Lack of training and widely end services to teachers who use the technology

Paradigms:

Since the development of telecommunication and network, most counties have built up the basic infrastructure for the use of technology in education. At the same time, to some extent, school has already experienced the introducing of technology in traditional education. As society gradually noticed the importance of more productive and personalized education technology and their huge effect in future human power development, both governmental and regional organization begin to support the research and development on advanced educational technology which has been recommended by expert in cognition but not affordable before. As a rule of thumb, once the convincing technology has been introduced, further widely skillful use of technology will resulted in an increase in the quality of products and services, increased efficiency and final reduced costs. This kind of scale application just as high-tech application in biological today will reform the traditional education and promote education technology industry.

Experts:

See sources

Timing:

Till 2020, although the investment on new technology development has not been paid back, new technology is recognized by society and whole industry is promoting since it gradually becomes the new standard on education institute.

Reference:

1. Taking a bite out of education markets: education resellers are integrating technology into school curriculums Author: Himmelsbach, Vawn Source: Computer Dealer News 05-MAR-04

2. MarketWatch: Global Round-up Source: Datamonitor, August 2005