5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast expanding channel of marketing that many companies have only started taking advantage of in the past couple of years, yet it's very important to leverage particularly if you're investing funds into search engine optimization. Although the benefits of social media may not be immediately apparent, they're crucial to SEO aid. Of the many reasons why you should consider social media as a part of your online strategy There are five main advantages of it for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. When people tweet, like, comment or share an article it is referred to as a social engagement. The more social engagements your content receives, the more social signals you send to your website. Search engines look at the social signals they receive, and consider it an element of quality when evaluating content. This is a way for search engines to determine what people find most useful and also what they consider to be top-quality. The content you've created can be quickly indexed if it's receiving a lot of social interactions.

2) Link Building
Long gone are the days of going out and asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in by hand and create content of high-quality that is linked-worthy. But how do you reach websites that are willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media lets you present your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. People who connect your content to their network which will increase the impact of your content.

3.) Content amplification
No matter how top-quality the content you publish, it's unlikely to gain traction until you amplify it. Sure, email marketing is an effective way to boost content, but it'll only reach people within your database of marketing. You can reach new audiences via social media. After you have shared your content, your following will share it with their following when they are satisfied with the content. They will then also share it with their friends and increase your reach. As a result, زيادة مشاهدات اليوتيوب you get an abundance of relevant traffic, inbound links, social signals , and brand awareness All of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines will use your brand's name and reputation to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. This is what Google calls co-citation. The creation of these co-citations via social media can improve Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Since search engines are able to index social media sites which means they show in search results pages. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. It's more than that. Individual tweets from Twitter were once indexed and زيادة مشاهدات اليوتيوب shown in search results, too - enabling another way for your content to rank in search. It was temporary, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.