Five Reasons Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to profit from it. This is especially true to consider if you're planning to invest in SEO. While the benefits of using social media might not be immediately obvious, they are vital for SEO support. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long period of time. If people tweet, share, like or comment on the content This is referred to as social engagement. Content with more social engagements will have more social signals. Search engines evaluate these social signals, and use them as a quality factor when ranking the content. This is a method for search engines to decide what content people consider to be most valuable and also what they consider to be top-quality. A piece of content could be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
It's long gone from the time that you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must do link building by hand and create content of high-quality that is linked-worthy. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media allows you to post your content and share it with people who are willing to share it with others, should it be worth linking to. These users will then be able to share your content with other people and boost your authority.

3.) Content Amplification
You can create all the good-quality content that you wish to however it will not gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it can only reach people within your marketing database. You can reach new audiences via social media. If you share your content, your followers will also share it with their following when they are satisfied with the content. This will allow them to promote your content to their followers, thereby increasing your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand شراء ساعات مشاهدة يوتيوب recognition and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. Building these co-citations using social media can boost the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media sites which means they show up in search results pages. This lets your brand appear in search results that include branded search queries , which is more than just your own website. It's even better. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity to ensure your content's ranking in the search results. This was just temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.