Difference between revisions of "Future of Advertising"
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Sven Blom<br> | Sven Blom<br> | ||
Chen Li<br> | [[Chen Li]]<br> | ||
Klaas-Jan Molendijk<br> | Klaas-Jan Molendijk<br> | ||
Willem de Ruiter<br> | Willem de Ruiter<br> | ||
Revision as of 11:20, 19 March 2006
Group Members
Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai
Introduction
What is a advertising? According to Wikipedia:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
Research questions
(around 25)
Klaas-Jan:
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- these examples just give an impression
Willem:
- What is the impact of Internet on advertising?
- Which parties are involved concerning advertising?
- What are the forms of advertising?
- What's the people's perception related to advertising?
Driving Forces
(to do at monday after class)