Difference between revisions of "Future of Advertising"
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Klaas-Jan: | Klaas-Jan: | ||
<ul> | <ul> | ||
<li>What is advertising?</li> | <li>What is advertising?</li> | ||
<li>What are the objectives? (e.g. inform, persuade, remind or reinforce)</li> | <li>What are the objectives? (e.g. inform, persuade, remind or reinforce)</li> | ||
| Line 9: | Line 9: | ||
<li>What are the available advertisement mediums?</li> | <li>What are the available advertisement mediums?</li> | ||
<li>(these examples just give an impression)</li> | <li>(these examples just give an impression)</li> | ||
</ul> | |||
Willem: | |||
<ul> | |||
<li>What is the impact of Internet on advertising?</li> | |||
<li>Which parties are involved concerning advertising?</li> | |||
<li>What are the forms of advertising?</li> | |||
<li>What's the people's perception related to advertising?</li> | |||
</ul> | </ul> | ||
2) Driving Forces (to do at monday after class) | 2) Driving Forces (to do at monday after class) | ||
Revision as of 15:50, 17 March 2006
1) Research questions (around 25)
Klaas-Jan:
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce)
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- (these examples just give an impression)
Willem:
- What is the impact of Internet on advertising?
- Which parties are involved concerning advertising?
- What are the forms of advertising?
- What's the people's perception related to advertising?
2) Driving Forces (to do at monday after class)