Difference between revisions of "Future of Advertising"
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Klaas-Jan: | Klaas-Jan: | ||
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<li>What is advertising?</li> | <li>What is advertising?</li> | ||
<li>What are the objectives? (e.g. inform, persuade, remind or reinforce)</li> | <li>What are the objectives? (e.g. inform, persuade, remind or reinforce)</li> | ||
Revision as of 15:41, 17 March 2006
1) Research questions (around 25)
Klaas-Jan:
- KJ
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce)
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- (these examples just give an impression)
2) Driving Forces (to do at monday after class)