Future of food storage in 2015

==Introduction==
This page will contain the results of the scenario planning process of group 1 of class DGM EMBA-06 on the following subject:

The members of Group 1 are:

• Innku hur
• Chingho Lee

Research Questions

Group Work(20 Research Questions & Answers)please add your research questions below.

Society:
1. why wolud People increasingly like to enjoy themseves with family and to save more Time as a valuable resource?(ik hur)

→Answer can be found

2. What is the population of ages between 15~64, the age category with purchasing power?(ik hur)

→Answer can be found under US,KOREA,EU etc population

3. How the family style will be changed in 2015 ?

→ With the increase in the importance of economic activities, young generation will not try to get married, and the number of married couple will be decreased. Additionally the old single peoples will be also increased in the future. So the business for the people who will remain single will be expanded. And the function and the food of the food storage will be changed for the celibacies.

4. Can kimchi be a world popular food ? we can see many global articles that kimchi could prevent the global desease like SASS and AI. So, kimchi has a big opportunity to be a global food

Environmental:

5.Americans are eating less red meat and more poultry.(ik hur)

→Answer as belows

Technology and business:

6.Technology or demand for convenience(ik hur)?

→Answer can be found underFood Storage Guide, Answers the Question

7.What is the major driver? (ik hur)

→Answer can be found under healthyfridge

8.how will people choose to communicate and access entertainment(ik hur)?

→Answer can be found under communication 2015

Research question - communication 2015

9.What kind of food will people prefer in 2015?(ch Lee)

→Answer can be found

10.Will people need the exclusive one like a kimchi refrigerator for fish,meat,etc?(ch Lee)

→Answer can be found

11.What is the trend of food business?(ch Lee)

→Answer can be found

12.What will be popular to people between natural food and instant food?(ch Lee)

→Answer can be found

13.How long will people want to keep freness of food?(ch Lee)

→Answer can be found

14.What will be the main function for food-cooking like 'thaw'?(ch Lee)

→Answer can be found

15.What will be the substitute product instead of refrigerator?(ch Lee)

→Answer can be found

16.What will be main food in the future?(ch Lee)

→Answer can be found

17.How quickly will people want to cook food in the storage?(ch Lee)

→Answer can be found

18. What kind of functions will be added to the refrigerator in the house?

→ The refrigerator will be one of the most available devices in the house. So the refrigerator will be the center of the home network. And displays, telecommunication devices, home network controller and food-maker will be combined with the basic storage function.

19. Will be there any change in the supplying system of raw materials for the customers or users ?

→ Without passing through the intermediate distributors, the raw materials from the farm and the see will be directly supplied to the customers. This will be because of the fast supply to keep the materials fresh and of the low cost to buy them .

20. What kind of food will be stored in the refrigerator in 2015 ?

→ With caring health and pursuing well-being , the amount of food in the meal will be decreased. And heavy food and artificial food will stored less in the refrigerator than today . But the amount of the fresh raw material, for example, vegetable and fruit , will be increased.

Driving Forces

Society:

Peolpe warry about theGlobal Warming and so ask eco-product.

Time as a valuable resource

* Time as a valuable resource and Increasing of communication capabilities
 (especially electronic) we see a tendency for people to accept more and 
  more the electronic devices in their normal life.

Aging population

Frendly enviroment

 *RoHS and WEEE are a dynamic one-two combination that could also be a
 dynamic one-two knock-out punch for manufacturers who do not comply
  and/or for suppliers who cannot verify critical information to their
  manufacturing customers. On the other side of the coin, early adopters will
  likely capitalize upon sales, revenue and market share opportunities – 
  especially in the highly commoditized, high
  volume consumer electrical and electronic equipment (EEE) markets.(chingho)

energy saving
 *every countries are hardly regulration to energy saving.(chingho)
  :The 1997 UNEP Ozone Award-winning Greenfreeze technology is the most  
   environmentally sustainable domestic refrigeration technology currently 
   available. Developed by Greenpeace in 1992, Greenfreeze is now cost  
   effective, technologically mature and commercially accepted in most major 
  markets. There are nearly 150 million Greenfreeze refrigerators in the world 
  today. Greenfreeze technology is produced by the largest appliance 
  manufacturers in west-ern Europe, China, Japan and India. Greenfreeze is 
  also produced in Australia, Argentina and Cuba. It is only artificially 
  created obstacles that have prevented the introduction of Greenfreeze on the 
  North American market. 

Technology:

Development of new technologies to keep food storage more quickly (ikhur)

Development of new Home Netwoking System & Contents (chingho)

Strategy:

Commoditization of technology and impact of low/no cost wireless connection ikhur)

Systems diagram

As a result of the first brainstorm for the food storage system concept is made:

File:Systemsmodel.gif

Scenarios

Efficiency Dominates

The economic recession impacted consumer behaviour strongly, in particular
the consumer spending on luxury goods and durables. This in turn put
appliance manufactors’ profit levels under pressure on budgets for new
product development and the next generation of digital convergence product.

             ★★★ on processing ★★★

These pages are still under construction and will be regularly updated over the coming weeks. If you have comments on the scenarios, please waite.. so editting this page by our members.