Difference between revisions of "RSM EMBA 2009 Scenarios"
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[[The Future of Corporate Websites in 2020]] | [[The Future of Corporate Websites in 2020]] | ||
=Guest Speaker= | |||
Former Shell Netherlands CEO, and Senator Rein Willems presented his personal perspectives on the use of scenarios in Shell over the last two decades. [[Media: ShellScenarioReflection.PPT]] | |||
=Evaluation= | =Evaluation= | ||
Revision as of 14:45, 8 September 2009
Scenarios
The Future of R&D in Pharmaceutical Industry in 2025
The Future of Corporate Websites in 2020
Guest Speaker
Former Shell Netherlands CEO, and Senator Rein Willems presented his personal perspectives on the use of scenarios in Shell over the last two decades. Media: ShellScenarioReflection.PPT
Evaluation
50% Group work (final scenarios)
40% Individual work (survey, learning log, driving forces, strategic challenge)
10% Class participation (virtual and physical)
Final Scenario Evaluation Criteria
Based on the full time MBA viewing of the existing scenarios, please add to this list as you see fit.
Scenarios will be considered to be of high quality if they contain the following:
Solid assumptions and data reasoning
Rich, thought-provoking ideas
Beyond the obvious, assumption breaking ideas
Scenarios that are linked to driving forces/factors
Scenarios, driving factors, and ideas that are relevant to the issue (and related stakeholders)
Scenarios with clear names
Logical flow with visual representations of the thought process
Plausible scenarios
Balanced scenarios (1/4, 1/4, 1/4, 1/4)--all of the scenarios should be equally likely
Surprising scenarios
Detailed stories that enable the reader to follow the logic of the thought process
Numbers that Matter
present for 5 minutes as a group a short case based on numerical analysis of an existing popular assumption of the world that will get us to rethink current barriers Challenges to Conventional Wisdom
Driving Forces
As an individual define 2 driving forces and improve 2 driving forces in the Driving Forces section
Learning Log
Make a map of your learning process by picking variables group process: group roles (interchange), advocacy-listening, who talks the most, cultural personal development: reflexivity, emotions, difficulty content: subjective view of possible futures, many/few, divergence/convergence, deductive thinking, inductive thinking, sites visited,
learning: key learning moments, insights
Write a less than 3000 word essay on your learning in the course
Learning Maps
Seda Demircioglu
Ruth Donners
Maria Marcos
Learning Essays
Rosalie Kuyvenhoven