Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is crucial if you are investing in SEO. While the benefits of social media may not seem immediately apparent, they are crucial to SEO help. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some time. A social engagement happens when people like, comment on, share or tweet on a piece of content. Content that has more social engagements will show higher social signals. Search engines look at these social signals and consider it an indicator of quality when ranking the content. It's a way of evaluating what content is popular with users and what their algorithm determines to be of good quality. A piece of content could be immediately indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's past the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How do you get in touch with sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" link building practice? Social media is your answer. Social media can help you place your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. People who be able to share your content with other people, increasing your influence.

3) Content Amplification
You can write all the excellent content you'd like to however it will not gain significant traction without the aid of amplification. Email marketing can be great method to boost content but it's only going to get to those on your marketing list. Social media lets you expand your reach with your content. If you share your content with your followers, they'll be sure to share it with their own followings when they find it useful. These people will then promote your content to their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, social signals , and brand awareness These are all used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's reputation and image to assess the credibility of your website and how reliable it ought to be for their ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for زيادة مشاهدات اليوتيوب a few years now and this means that they show up in results pages for search engines. This allows your business to show up in search results that include branded search queries , which is more than just your company website. This is even more effective. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way to get your content noticed in the search results. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.