Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? MWI gets the information frequently from both current and potential clients. Although social media has been a growing channel for marketing in recent years, the majority of companies have not yet started to make use of it. This is particularly important if you are investing in SEO. Making and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits of social media aren't always evident. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some period of time. If people tweet, share, like, comment or share an article, this is called a social engagement. The more social engagements your content receives, the more social signals you send to your website. Search engines measure these social signals, and consider it an index of quality when ranking content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be top-quality. A piece of content could be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
Long gone are the days of soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to build links by hand to create quality content that is worthy of linking. How can you get your content to websites that are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you put your content in front of relevant groups of people who may be convinced to link to it if it's worth linking to. People who promote your content to others, increasing your influence.

3.) Content Amplification
You can make all the excellent content you'd like to however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it will only reach those in your marketing database. Social media can help you reach new audiences with your content. Once you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. These people will then also share it with their friends to increase your reach. As a result, you get a lot of relevant traffic including inbound links, social signals , and brand awareness All of these are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. Making these co-citations with social media can improve the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now which means that they appear on the search results pages. This lets your company's brand appear in search results for شراء متابعين تويتر brand-related queries, which aren't only restricted to your business's website. This is even better. Individual tweets on Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in search. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.