Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been an increasing marketing channel in recent times, many businesses have yet to profit from it. This is especially true to consider if you're planning to invest in SEO. While the benefits of using social media may not be immediately apparent, they are crucial to SEO help. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and زيادة مشاهدات اليوتيوب other major search engines are using online dialogue in their algorithm for ranking for a long time now. A social engagement happens when people like, comment, share, or tweet about a piece of content. The more the number of social interactions that a piece content has, the more social signals you can build for your website. These social signals are used by search engines to determine the quality of the content. It's a way to measure the content that people consider useful and what their algorithm determines to be good quality. A piece of content can be immediately indexed if it's receiving a lot of social interactions.

2) Link Building
It's been a long moment when you could simply go out and زيادة مشاهدات اليوتيوب ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create good quality content that is pertinent. How do you reach websites who are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media can help you place your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. People who spread your content among others increasing your influence.

3) Content amplification
You could create any high quality content you want but it's not going to gain an enormous amount of attention without amplification. Marketing via email is a great way of amplifying the content you create, but it won't get to those on your list of marketing contacts. Social media can help you reach new audiences with your content. If you share your content, the people who follow you will be able to share it with their followers if they find it useful. The people who share it will be able to share your content with their followers, increasing the reach of your content. You'll also get relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can tell search engines many things about the quality of your website as well as how much it should be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. This is what Google calls co-citation. Building these co-citations using social media can help increase Google's trust in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on results pages for search engines. This enables your brand to show up on search results when you type in branded search queries , which is more than just your own website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results, too - enabling another way for your content to rank in the search results. It was only for a short time, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.