Five Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun using in the past few years. However, it's vital to take advantage of it particularly if you're investing funds into SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits of social media aren't always obvious. There are many reasons why you should consider social media as part of your online strategy, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long period of time. When people tweet, like or comment on an article This is referred to as social engagement. Content with more social engagements is likely to have more social signals. Search engines look at these social signals, and then use them as an element of quality when evaluating the content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be of good quality. A piece of content can also be indexed instantly when it's getting a lot of social engagement.

2) Link Building
It's been a long time that you could get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in using the old-fashioned method to create quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your website if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media lets you place your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
You can write all the top-quality content you like, شراء لايكات فيسبوك but it won't gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content , شراء لايكات فيسبوك but it can only get to those on your marketing list. Social media enables you to connect with new audiences through your content. If you share your content, the people who follow you will also share it with their following should they find it valuable. These people will then share your content with their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition and are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your site and how much it is respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. These co-citations are built via social media in order to increase Google's trust and assist with search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for some time now and this means that they appear on results pages for search engines. This lets your brand be displayed in search results that include branded search queries on more than just your company website. It gets even more effective. Individual tweets from Twitter were once indexed and included in the search results. This allowed your website to be more prominent in the search results. The program was only temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.