Five Reasons Social Media Is Essential For SEO

What does social media have to relate to SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasing channel for marketing in recent times, many businesses have yet to profit from the potential of it. This is crucial when you're investing in search engine optimization. While the benefits of using social media may not seem immediately apparent, they're vital for SEO aid. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. If people tweet, share, like or comment on an article, this is called a social engagement. The more social interactions a piece of content is able to get, the more social signals you can build for your website. Search engines look at the social signals they receive, شراء مشتركين يوتيوب - socialwb.com, and use them as an indicator of quality when ranking the content. This allows search engines to know the most popular content and also what they consider to be top-quality. If a piece of content has a high amount of social engagement the content can be classified.

2) Link Building
It's past the time when you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method to create quality content that is worthy of linking. How do you get in touch with websites willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it, should it be worth linking to. These people may also be able to share your content with their network which increases the power of your content.

3.) Amplification of content
You could create any high quality content you want but it's not going to gain an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying content but it's only going to reach people in your marketing list. You can reach new audiences through social media. If you send your content out to your followers, they'll spread it to their own followings when they find it useful. They will then share it with their following and increase your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as social signals and brand awareness - all of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website as well as how much it is considered reliable in their ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing on search results pages. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. This is even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results, too - enabling another way to get your content noticed in search. That was only temporary for a few months before Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, شراء مشتركين يوتيوب so it's important to leverage it for getting your content ranked.