Five Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has become a growing channel for marketing over the last few years, many companies have not yet started to profit from it. This is especially important for companies that are investing in search engine optimization. While the benefits of social media might not be immediately obvious, they are vital for SEO support. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and زيادة مشاهدات اليوتيوب other major search engines have been using online chat in their algorithm for ranking for a long period of time. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. The more social engagements your content receives, the more social signals you can build for your website. These social signals are used by search engines to rank content. It's a way to determine what content is popular with users and what their algorithm determines to be of high quality. If a piece of content receives a lot of social shares, it can be instantly indexable.

2) Link Building
The days of asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create high-quality content that is relevant. What is the best way to reach websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is the solution. Social media allows you to put your content in front of relevant groups of people who may be influenced to link to it if it's worth linking to. These people may also share your content with their network and increase the reach of your content.

3.) Content amplification
You can create all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Sure, email marketing can be an effective way to boost content, but it will only reach those in your marketing database. The possibility of reaching new audiences is via social media. Once you share your content, the people who follow you will spread it to their networks if they find it useful. The people who share it will recommend your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand recognition and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in the search results pages. This allows your business to be displayed in search results that include branded searches on more than just your company website. It gets even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well giving another opportunity for your content to rank in the search results. This was just temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.