Difference between revisions of "Scenario 2- The power of the crowds"
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==2010 - 2015== | ==2010 - 2015== | ||
[[File:Innovation_tactics_in_2010.jpg|400px|right]]<u>Companies</u> | [[File:Innovation_tactics_in_2010.jpg|400px|right]]<u>Companies</u> discovered that they <b>cannot manage the idea generation process</b>. Plenty of surveys (McKinsey, IBM CEO) indicated that most companies believed that innovation performance would improve with a better pipeline of big ideas (57%), yet only a third of these managers thought they had a good balance between idea generation and effective execution. The ideas trap was alive and well! More and more companies realized that <b>gold ideas</b> upon which competitor capitalized,<b> were once in their baskets</b> also, but everybody inside their company was busy doing something else: tasks from their job description.<br><br> | ||
< | Consumers had ever changing desires, but slow in implementation and in gathering market data, <b>companies did not manage to satisfy all these desires</b>. | ||
At that time we were still ''playing'' with ever changing mobile gadgets and web tools: some supported efficient communication and made life more efficient, some failed to do so. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | |||
<b>We are still in the search for a simpler life.</b> | <b>We are still in the search for a simpler life.</b> | ||