Difference between revisions of "Future of Innovation Main Page"

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[[Scenario 4- Innovation for the greater good]] <br>
[[Scenario 4- Innovation for the greater good]] <br>
To innovate, company needs resources. To get these resources, they invest and ensure through intellectual property that they can get a return on their investment. With the spreading of capitalism since 19th century, a big part of the investment comes from private investors who understand that by innovating the company will be able to be more profitable and therefore give them a return on the investment. Company innovation has no limit as soon as it satisfies the condition of return on investment and that it respects regulations. With the idea of self-regulating market, governments try to lower the fields they regulate and as a consequence give more freedom to innovation. Sometimes innovation is a great progress for the humanity (health etc.) but sometimes innovation can creates consequences very devastating for the humans (financial bubble, weapons of mass destruction, pollution etc.)<br>


In 2009 and 2010, the financial crisis has exposed the world to a major crisis. The world has understood that the deregulation of the financial system has created innovative products which finally created a disaster. As the world gets conscience of these limits, a series of meeting have been held (G20) to further strengthen the regulations. Some countries governments and intellectuals are pushing for a better control of capitalism.<br>
From 2010 to 2030, under the pressure of Europe which was finally joined by some emerging countries (China, Brazil) and finally the US, the world has decided to control private investment as one of the fundamental measurements of global financial governance. Flow of capital will mainly use a heavy taxation system which aims at controlling the excess of capitalism and its consequences. As profit and capital are heavily taxed, companies have troubles to raise money to finance their innovation through private investment. But a solution has been found: a world organization for innovation has been created (like the WTO, EU, and governments) and provides subventions to companies for their innovation. On top of giving the appropriate resources necessary for innovation, this organization would set fields and objectives according to a Masterplan for innovation. States agreed on priorities: sustainable development, health etc. and distribute subventions to companies so that they can innovate in these fields. Companys innovation is therefore driven by governmental or international organization more than profits. Companies will get more subventions if they show their capabilities to be very efficient in innovation, and finally innovations are driven in the directions which are the most effective to remediate to the main issues of our world (lack of energy resources, improvement of health etc.). Innovation is not driven by profit only and this control reduces the risk of innovations which can have bad consequences. It also focuses all the resources available in some specific fields ensuring faster and better results in those fields. However the negative effect is that for individuals and companies will lack of sufficient investment to do free innovations.<br>


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Revision as of 15:51, 1 September 2010

Team Members

Sonal Gilani
Sally Henderson
Eghe Saliu-Lawal
Alexandra Ursu
Jia Rong Wu

presentation feedback

Terrible set up- make sure that you test before you present
Too long time spent on defining innovation - we know this - what are YOU saying on innovation?
Avoid termw like "blow up" be specific 
Dont explain the scenarios, tell STORIES, I'm loss in the bulletpoints
Like the introduction of social relevance in innovation
Like how you introduced scenario 3 with a question!
Last scenario is interesting - when you use terms try to describe what is in simple terms
The term on

Focal Question

  • The future of Company Innovation in 2030

Interview Questions

Interview Questions reference page

Research Questions

1. Sonal - What are the types of innovation?
2. Rosy - What are the major obstacles to innovation in a company
3. Rosy - How do compliances and regulations affect innovation
4. How failure in innovation affect the future of innovation in a company
5. Sonal - What generates innovation in different industries
6. What are advantages and disadvantages of open sourcing/ open innovation
7. Eghe - Close Innovation - advantages and disadvantages
8. Sonal - What are current business models most successful in fostering innovation
9. Alex - What are emerging trends in big companies regarding next generation innovation models
10.Sally - To what extent do countries prioritize innovation in their national agenda?
11.Sally - How will the current crises move the innovation trends?
12. Sally - What triggers the step change in innovation process in companies
13. Alex - How are the collaborative tool influencing innovation today?
14. Alex - How is corporate leadership shaping innovation
15. Alex- How is innovation being done in Japan
16. Eghe - How are the emerging markets conducting innovation
17. Eghe - To what extent are the developed conutries supporting the innovation in the emerging economies
18. Sally - To what extent are the companies employing people based on their potential for creativity
19. Sonal - What are the barriers for companies to adopt susitanability in the corporate strategy
20. Eghe - Is innovation as expensive as it is stated to be
21. Which types of projects/business future entrepreneurs will do?
22. What % of investment will EU and government raise?
23. Which innovations will be main stream in corporate innovation?
24. What extend will open source develop to?
25. What impact will generate from most innovative corporations??
25. Alex - Innovation from developing countries?
26. Alex - Collective Intelligence
27. Alex - Cloud Computing

Driving Forces

1. Rosy - People's mindset
2. Increasing need for sustainable development
3. Increasing standard of living
4. Increasing use of innovation for competitive advantage
5. Increasing space for creativity to thrive
6. Alex - Sociality and Digital Lifestyles
7. Alex - Changing Leadership Styles
9. Eghe - Climate Change Pressures
10. Eghe - Globalization driving innovation

Scenario Tree

Big picture questions:
1. Will companies be able to overcome social hurdles, nuture employee dynamics and built organisational capability to drive effective innovation in the company? (yes/no)
2. Will emerging markets be the tipping point of geo-economic innovation centres on the globe? (yes/no)
3. In the open source or free innovation world, how is innovation facilitated? (social media/collaborative)

Scenario tree decision point questions:
Will resource depletion, climate change and population trends trigger a significant organised regional or transnational innovation intervention?
Yes - Innovation for he Greater Good
In the connected world, will people organise themselves into groups with collective purpose? (yes/no)
Yes - Connected Convergence
Will brand power have value?
Yes - Open Brewopolies

Scenario 1 - Empire with Walls

Scenario 2- The power of the crowds
Scenario 3 - SuperNova

Scenario 4- Innovation for the greater good



Web Sources

The first link is the relevant video. The second JSB link is other vidoes.
http://edgeperspectives.com/blog/2010/04/jsb-at-stanford-collaborative-innovation-and-a-pull-economy.html
http://www.johnseelybrown.com/
http://www.mckinseyquarterly.com/Using_knowledge_brokering_to_improve_business_processes_2512
http://www.pwc.com/us/en/view/fall09/fostering-innovation.jhtml
http://www.tourismexcellence.com.au/Fostering-Innovation/Why-Innovate.html
http://www.innovationmanagement.se/2010/08/10/top-10-reasons-for-open-innovation-failure/


Key Group Learnings

Iteration within the groups, helps deepen the scenario, adding quality, surprise and plausibility
Don't ignore trends
Process prepares you for foundation of learning or accepting new ideas - readying you for serendipitous ideas and encounters.

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