Difference between revisions of "Scenario 2- The power of the crowds"

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(Created page with '- Consumer groups emerge, and have power <br> - Innovation specialist groups converge <br> <br> Layer 1- Front - End - Idea enablers - consumer pushed innovation<br> - In this sc…')
 
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- basic human needs - expressing their wishes - wanted to have their wishes as closer to their primitive desires - as customized as possible<br>
- basic human needs - expressing their wishes - wanted to have their wishes as closer to their primitive desires - as customized as possible<br>


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[[Scenario 3 - Brand Power]] <br>
- trend of companies towards open innovation, more than open source - includes big brands drawing talent to their 'edges'  <br>
- competitive companies embrace open innovation and glean competitive advantage through brand or other means such as higher adoption rates of their product or service <br>
-  the open innovation can be organised as companies learn to adapt a new social innovation business model to filter and organise the chaos emerging from open innovation<br>
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Revision as of 15:49, 1 September 2010

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