Difference between revisions of "Increasing need for sustainable development"
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== '''Increasing need for sustainable development'''== | == '''Increasing need for sustainable development'''== | ||
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'''Description:''' | '''Description:''' | ||
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Sustainable development is the development that meets the needs of the present without compromising the ability of future generation to meet their own needs (WCED, 1987). The concept of sustainability has been around for a long time. It has received much attention lately due to growing awareness in masses about the huge side effects of economic growth on our environment and natural habitat that provides the finite resources for our development. This has created moral responsibility for companies today to alter their operations and business model and make them sustainable. In order to do so, companies have to unlearn their existing method of doing business and embed in their business model functions and operations that reduce environmental pollution, reduce waste and increases process efficiency. The evolution of this new ways of conducting & operating business is driving innovation in the companies. | Sustainable development is the development that meets the needs of the present without compromising the ability of future generation to meet their own needs (WCED, 1987). The concept of sustainability has been around for a long time. It has received much attention lately due to growing awareness in masses about the huge side effects of economic growth on our environment and natural habitat that provides the finite resources for our development. This has created moral responsibility for companies today to alter their operations and business model and make them sustainable. In order to do so, companies have to unlearn their existing method of doing business and embed in their business model functions and operations that reduce environmental pollution, reduce waste and increases process efficiency. The evolution of this new ways of conducting & operating business is driving innovation in the companies. | ||
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'''Enablers:'''<br> | '''Enablers:'''<br> | ||
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'''Inhibitors:'''<br> | '''Inhibitors:'''<br> | ||
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'''Paradigms:'''<br> | '''Paradigms:'''<br> | ||
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New: Emerging way of conducting business, adhering to corporate social responsibility, high positive NPV in the long run, ensuring conservation of bio sphere.<br> | New: Emerging way of conducting business, adhering to corporate social responsibility, high positive NPV in the long run, ensuring conservation of bio sphere.<br> | ||
'''Experts:'''<br> | '''Experts:'''<br> | ||
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'''Adam Werbach''' is the Global CEO of Saatchi & Saatchi S and author of the book Strategy for Sustainability, published by Harvard Business Press in July 2009. Werbach is widely known as one of the foremost experts in sustainability strategy. | '''Adam Werbach''' is the Global CEO of Saatchi & Saatchi S and author of the book Strategy for Sustainability, published by Harvard Business Press in July 2009. Werbach is widely known as one of the foremost experts in sustainability strategy. | ||
Ram Nidumolu is the founder & CEO of InnovaStrat, a Santa Cruz based firm that helps companies design and implement sustainability startegies and new business models<br> | Ram Nidumolu is the founder & CEO of InnovaStrat, a Santa Cruz based firm that helps companies design and implement sustainability startegies and new business models<br> | ||
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'''David H. Marks''' is Goulder Professor of Civil and Environmental Engineering systems at MIT and director of the Laboratory for Energy and the Environment. His research focuses on sustainable development, environmental engineering, industrial ecology, and water resource systems. | '''David H. Marks''' is Goulder Professor of Civil and Environmental Engineering systems at MIT and director of the Laboratory for Energy and the Environment. His research focuses on sustainable development, environmental engineering, industrial ecology, and water resource systems. | ||
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'''Timing:'''<br> | '''Timing:'''<br> | ||
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The evidence is overwhelmingly clear that we humans are changing the earth's climate and consuming natural resources faster than it can be replenished. The events below highlight the growing impact of these human exploitation of earth & its resources <br> | The evidence is overwhelmingly clear that we humans are changing the earth's climate and consuming natural resources faster than it can be replenished. The events below highlight the growing impact of these human exploitation of earth & its resources <br> | ||
- In 1956, Shell Geologist M King Hubbert predicted that oil production in the United States would peak between 1965 and 1970. Today we consume around 4 times as much oil as we discover.<br> | - In 1956, Shell Geologist M King Hubbert predicted that oil production in the United States would peak between 1965 and 1970. Today we consume around 4 times as much oil as we discover.<br> | ||
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- Europe heat event of 2003 causing more than 35,000 deaths <br> | - Europe heat event of 2003 causing more than 35,000 deaths <br> | ||
- 2010 - Moscow Wildfires and Pakistan flooding, the biggest natural disaster in the century.<br> | - 2010 - Moscow Wildfires and Pakistan flooding, the biggest natural disaster in the century.<br> | ||
'''Web Resources:'''<br> | '''Web Resources:'''<br> | ||
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http://www.oecd.org/dataoecd/24/34/2105727.pdf <br> | http://www.oecd.org/dataoecd/24/34/2105727.pdf <br> | ||
http://graphics8.nytimes.com/images/blogs/greeninc/harvardstudy.pdf <br> | http://graphics8.nytimes.com/images/blogs/greeninc/harvardstudy.pdf <br> | ||