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| == Description ==
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| In today's life, we all get lavished with various kinds of information. Often they are completely unnecessary for somebody. So there is a need of customized information.
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| Customizing their own information means that people can choose which information they want a certain time. One example is television: Nowadays people buy TV serie on DVD to watch them whenever they want. This can be adapted to information about a certain location where someone is a t a certain point in time.
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| There is a large variety of example of cistomized information.
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| == Enablers ==
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| <ul>
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| <li>Information Overload: People can specify what they need rather than browsing through a complex mess.</li>
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| <li>On the Move: People will be more mobile and need information "on-the-move"</li>
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| <li>Comfort: People like to choose what to do and especially when to do it!</li>
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| </ul>
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| == Inhibitors ==
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| <ul>
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| <li>Government</li>
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| <li>Film Industry, TV Stations</li>
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| <li>Advertising Industry</li>
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| </ul>
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| == Paradigms ==
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| People are supplied with information they want and they have specified.
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| == Experts ==
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| <ul>
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| <li>GPS, Galileo</li>
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| <li>TV, Film Industry "Hollywood"</li>
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| <li>Trend-Setter</li>
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| </ul>
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| == Timing ==
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| Gathering people's need and clustering them.
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| == Web Resources ==
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