Difference between revisions of "The Future of TV"

From ScenarioThinking
Jump to navigation Jump to search
 
Line 32: Line 32:


-      Cost will be an important factor in Mobile TV's success.
-      Cost will be an important factor in Mobile TV's success.
-      TV will be integrated territorial, Satellite & Cable with the one Box
but, PC will be not


==Inhibitors:==
==Inhibitors:==

Latest revision as of 14:24, 18 November 2005

Description:

TV is not a new thing to most of the people now. But with the development and prevalence of computer and Internet, whether TV will still exist and benefits people or it will gradually disappear comes into discussion. In my opinion, TV will still exist and flurish because of Mobile TV which is a part of Digital convergence product. With mobiles starting to dominate our daily lives, TV on the phone or mobile will be in general trend in the near future. - TV is one of the most friendly modern convenience in the human history. As time goes by, influence of TV to our life is getting more. Thesedays, TV isn't the boobtube anymore. It will be the terminal of informations and entertainment highly customised in favor of advanced broadcasting technology. Currently, we can choose a specific service such as VOD,stock market news, and so on.

Enablers:

- The market for home-based TV is over twice as large as that of home-based computing (Kerckhove, D.)

- Unlike computers, TV is undeniably "user-friendly".
1)The largest TV screen is 102 inch while the largest computer screen is only about 30 inch. That's why most people would like to watch movie by TV.

Apple: 30-inch Cinema Display

- The largest TV (1)
- The largest TV (2)
- Apple 30-inch Cinema Display (1)
- Apple 30-inch Cinema Display (2)
- The Mobile TV

2)The video image displayed in RM or VCD format is not so good as TV.

3) Most TV nowadays have interfaces with DVD or VCD machine.

- Not all the districts in the world have Internet. Because set Internet needs modems,telephone or ADSL lines, but TV's network has been built more widely. (The coverage density of TV in China has been over 90% while the world's highest broadband connection rate in Korea is about 20% of its population)

- TV is evolved. It means that TV is getting smarter. After black white TV was invented, color tv followed. Thesedays, the HDTV and flat TV is the locomotive of TV industry. Better resolution of TVr and abundant contents coming from flim, sport and music industry attract more people to TV.

- The average price of TV is cheaper than computer and it is still getting cheaper and cheaper.

- Emerging Web-TV concept. For example, CWTV offers the first worldwide Web-TV media platform. It broke throught the limit of time, space and language and provides wonderful TV programs in 24 hours everyday.

- The Mobile TV's issue of battery life and watching programmes on a tiny screen will be settled.

- Cost will be an important factor in Mobile TV's success.

- TV will be integrated territorial, Satellite & Cable with the one Box but, PC will be not

Inhibitors:

- With the Economics of scale and rapid development of computer technology, the cost is lower and the capability is better.

- Internet extends all over the world that maybe it will be wider than TV network.

- Intelligent computer is developing.

- Faster life style. The speed of people's life is faster than ever before, they will have enough time to sit in front of the TV to wait for certain program.

- The information given by TV is passive, while more and more people prefer to get information actively.

- Some people thought watching TV is not good for health. People that sit in front of TV and eat lots of junk food are called "Couch potatos". And there is also the problem of radiation.

- The Mobile TV's content issue : It will not be enough to rebroadcast the hundreds of existing channels to mobiles.

Paradigms:

With the development of personal computer and Internet, lots of people think that TV will be less used and finally replaced. But we can consider about it in another way that TV can be facilitated and supported by computer and Internet such as the Web-TV or TV can be integrated with computer or other new technologies that it will play a more important role in people's life. And, Mobile TV will play an important role as a part of these digital convergences.

- Digitalization and the convergence between broadcasting and communication are the mainstream of thesedays. All CE products can't be free from its influence. It means more competitors and larger market to winner of this battle. It means that TV should compete with TV itself but also cell phone and PC.

Experts:

Experts on TV

- LG electronics, Samsung Electronics, Matsushita, Sharp, Philips, Sony

Timing:

The trend of the development of TV could be totally reverse. One way is that it will be boomed and more advanced related technology will be developed to facilitate it. The other way is that it is totally disappear and replaced by other new technology. But according to what is happening now, the former trend takes a larger possibility. At least in the following fifteen years, it has a brilliant future.

- TV industry is deeply related with the hardware - components business such as panel and highly integrated and powerful chips - and contents. The invention of materials such as LCD, OLED, PDP, and FED become big chance to TV industry. The explosion of contents due to flims industry, various world events, advance of broadcasting technology help TV more useful and interesting.

Web Resources:

Web TV
Digital Satellite TV