Difference between revisions of "Future of Advertising"
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Willem: | Willem: | ||
*What is the impact of Internet on advertising? | *What is the impact of Internet on advertising? | ||
*Which parties are involved concerning advertising? | *Which parties are involved concerning advertising? | ||
*What are the forms of advertising? | *What are the forms of advertising? | ||
*What's the people's perception related to advertising? | *What's the people's perception related to advertising? | ||
==Driving Forces== | ==Driving Forces== | ||
(to do at monday after class) | (to do at monday after class) | ||
Revision as of 17:18, 17 March 2006
Group Members
Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai
Introduction
What is a advertising? According to Wikipedia:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
Research questions
(around 25)
Klaas-Jan:
- What is advertising?
- What are the objectives? (e.g. inform, persuade, remind or reinforce
- Why is advertising necessary?
- Is the role of advertisement changed in the last decades?
- What are the available advertisement mediums?
- these examples just give an impression
Willem:
- What is the impact of Internet on advertising?
- Which parties are involved concerning advertising?
- What are the forms of advertising?
- What's the people's perception related to advertising?
Driving Forces
(to do at monday after class)