Future of food storage in 2015

== Introduction ==
This page will contain the results of the scenario planning process of group 1 of class DGM EMBA-06 on the following subject:

The members of Group 1 are:

• Innku hur

Description:

The future of the food storage in 2015 is

Enablers:

People devote there lives to work (less time available in their private life in general) Social activities are reduced extremely. Physical communication is also reduced Families have been reduced in number and have fewer children, as they do not have time for this.

Inhibitors:

Welfare system is having trouble to cope with aging population

Paradigms:

Everything moves fast

Timing:

Web Resources:

Research Questions

Note to group: please add your research questions below.

Society:
why wolud People increasingly like to enjoy themseves with family and to save more Time as a valuable resource?

Environmental:

Technology and business:

Technology or demand for convenience(ik hur)? What is the major driver? how will people choose to communicate and access entertainment(ik hur)? Research question - communication 2015

Driving Forces

Society:

Level of access to entertainment (ikhur)
Privacy and separation of work from personal life (ikhur)
Demographic changes

* older or younger people (age pyramid)
* more single and richer individuals
* population shifts from urban to rural areas or voiceovers

Time as a valuable resource

* Time as a valuable resource and Increasing of communication capabilities
 (especially electronic) we see a tendency for people to accept more and 
  more the electronic devices in their normal life.

Technology:

Development of new technologies to keep food storage more quickly (ikhur)

Strategy:

Commoditization of technology and impact of low/no cost wireless connection ikhur)

Systems diagram

As a result of the first brainstorm for the food storage system concept is made:

File:Example lecture pic scenario thinking gdm mba.jpg

Scenarios

Efficiency Dominates

The economic recession impacted consumer behaviour strongly, in particular
the consumer spending on luxury goods and durables. This in turn put
appliance manufactors’ profit levels under pressure on budgets for new
product development and the next generation of digital convergence product.

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