Future of Mobile Television in 2010 (in Korea)

Thank you for your comming to Future of Mobile Television in 2010 (in Korea)

Here are our scenarios, Please join our Mobile Life World!!

Group 2 (Mobile TV in 2010 in Korea)

• Uncertainty
  • 1. Hand-held television era
    • Could DMB open the hand-held television era by combining broadcasting and telecommunication also make another IT Boom?
  • 2. Customer’s Needs
    • How many customers will use Mobile TV service
    • Are they willing to pay the money for it?
  • 3. Business Profit
    • In terms of mobile operator, Could the DMB service make money and profits?
  • 4. Re-broadcasting
    • Is it possible to rebroadcast the land-based DMB to the satellite-based DMB?
    • How could they solve the political issues and business issues
    • Will The Korean broadcasting commission(KBC) allow rerun program via satellite-based DMB?
  • 5. Contents
    • Could the TU Media supply the better quality broadcasting service and abundant contents?
    • How many producer will join to make new contents?
    • Do the contents producers will not sell their contents to competitors of Mobile TV such as PMP or Archors?
  • 6. Technology
    • Are there any differences between WCDMA and DMB service

• Research Quetions
  • Emergene of substitutes
    • 1)Customers who use mobile TV will shift into the newest techonology-based substitutes.
    • 2)Device makers will disperse their interests and R&D endeavors and provide their devices for new competitors
    • 3)Operators which provide mobile TV services will be faced with strong competition, so they will probably compete with a price-cutting
    • 4)Broadcasting center will sell their programs to new market entrants and they will get more powerful position in mobile TV industry.
    • 5)Government will have a neutral attitude and support open competition to boom up mobile TV industry.
    • 6)More CPs(Contents provider)will appear to provide more various mobile TV services.
    • 7)NGO(Non Goverment Organization)will play stronger role to control and prohibit the contents of the services by CPs.
    • 8)To restructure mobile TV industry, M&A among telecommunication companies, broadcating companies and new competitiors may happen.

• Driving forces
  • Government Supports and Policy
    • The Korean government push and support DMB service to make economic booming
  • Customer’s need
    • Customer want more convenient, interesting, faster and powerful service
  • Business marketing
    • Telecommunication, broadcasting business firms and related company spent lots of money to boom up the DMB