Consumer health informatics in the information age

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Timing

The Internet has been used in health care for nearly 20 years as a research, educational, and informational tool. Most healthcare professionals schooled or trained after 1980 have had the opportunity to investigate medical- or health-related topics via online services such as Medline, Grateful Med, and similar electronic databases. It is not surprising, therefore, that academic medical centers were among the first healthcare institutions to establish a presence on the Web. Their primary goal, however, was education and research rather than marketing and promotion - a goal that has begun to change.

Commercial uses of the Internet in health care have a more limited history but are evolving and expanding.

Five basic types of healthcare organizations now represented on the Web:

• Health plans;

• Medical centers and facilities;

• Medical manufacturers (including pharmaceutical, hardware, and disposable manufacturers);

• Membership organizations, educational groups, and public welfare organizations; and

• Medical provider groups.

Web Resources

Journal of Medical Internet Research

http://www.jmir.org

British Medical journal

http://bmj.bmjjournals.com/