Difference between revisions of "Digitization"
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==Description== | |||
The digitization of media is causing a number of fundamental changes in the advertising world. First,the gragmentation caused by digital offering caused market shares of most mass media to decline by 20% to 30%. Another effect of digitization is that as the distribution contraint on content has been released, more and more content is avaialbe for free. There are a large share of video downloads are advertising financed rather than paid-for content. | The digitization of media is causing a number of fundamental changes in the advertising world. First,the gragmentation caused by digital offering caused market shares of most mass media to decline by 20% to 30%. Another effect of digitization is that as the distribution contraint on content has been released, more and more content is avaialbe for free. There are a large share of video downloads are advertising financed rather than paid-for content. | ||
==Impact of digitalization== | |||
[[Image:revenuelost.png|thumb|impactdigitalization|right|250px]] | |||
[[Image:adverstisingrevenueshareuk.png|thumb|impactdigitalization|right|250px]] | |||
==References== | |||
* Annet Aris & Jacques bughin,2009, Managing Media Companies Harnessing Creative Value, Second edition | |||
* eMarketer, september 2008, Citigroup Investment Research, March 2006 | |||
* www.emarketer.com/Article.aspx?R=1007312&Ntt=advertisnin+growth&No=8&xsrc=article_head_sitesearchx&N=0&Ntk=basic | |||
Revision as of 12:50, 17 October 2009
Description
The digitization of media is causing a number of fundamental changes in the advertising world. First,the gragmentation caused by digital offering caused market shares of most mass media to decline by 20% to 30%. Another effect of digitization is that as the distribution contraint on content has been released, more and more content is avaialbe for free. There are a large share of video downloads are advertising financed rather than paid-for content.
Impact of digitalization
File:Adverstisingrevenueshareuk.png
impactdigitalization
References
- Annet Aris & Jacques bughin,2009, Managing Media Companies Harnessing Creative Value, Second edition
- eMarketer, september 2008, Citigroup Investment Research, March 2006
- www.emarketer.com/Article.aspx?R=1007312&Ntt=advertisnin+growth&No=8&xsrc=article_head_sitesearchx&N=0&Ntk=basic