Difference between revisions of "User:Mzhu"
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I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl | I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl | ||
=Learning Log= | =Learning Log= | ||
Advertising Ecosystem:<br> | |||
Advertiser- Advertising agency- Consumer- Media | |||
== Media== | == Media== | ||
Revision as of 09:34, 15 October 2009
I am looking forward to hear your great ideas. Please contact me at mzhu@mba10.rsm.nl
Learning Log
Advertising Ecosystem:
Advertiser- Advertising agency- Consumer- Media
Media
- Media types
- Media technology
- Media revenue generation
Ad - media
- How advertising make money in existing media?
- what is the current Advertising revenue generation from each medium?
Media- consumer
- demographic study, and their attitude and behavior to existing media
- Key trends
AD - consumer
- Attitude to AD
Compnay - AD
ROI pressure to AD
Company- Consumer
Connetivity enpower the consumers