Difference between revisions of "Future of Advertising in 2020"
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[[User:Kensuke Murai|Kensuke Murai]]<br> | [[User:Kensuke Murai|Kensuke Murai]]<br> | ||
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[[User:Maggie Zhu | [[User:mzhu|Maggie Zhu]]<br> | ||
[[User:Vinod Nair|Vinod Nair]]<br> | [[User:Vinod Nair|Vinod Nair]]<br> | ||
Revision as of 12:31, 16 September 2009
Group
Daniel Cateriano
Kensuke Murai
Justin Block
Maggie Zhu
Vinod Nair
Introduction
Research questions
- Current State of Advertising
- Listing top countries
- Top Products
- Breakdown of different Media
- Dollars/Euros spent
- Big players
- Demographics
- Top Products
- State of World-Wide economy with projections until 2020
- History of the industry
- What has been "game-changers" in the past?
- Current trends
- Future Predictions
- Future products?
- Current Content
- Possible substitutes
- Macro/geopolitical issues between now and 2020
Driving Forces
- Internet Technology
- Mobile Technology
- Digital Media Technology
- Digital Device Technology
- Technology R&D
- Policy: Corporation
- Policy: Consumer
- Life Style
- Demographic Shift
- Value Change
- Business Model
- Economic Cycle
Scenarios
[[]]
Scenario 1:
System Diagram
[[Image:]]