Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasing marketing channel in recent times, many firms haven't yet begun to benefit from the potential of it. This is especially true to consider if you're planning to invest in SEO. The creation and management of social media accounts is crucial to support SEO efforts, even though their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people tweet, like, comment or share a piece of content This is referred to as social engagement. The more social interactions a piece of content has, the more social signals you build to your site. Search engines evaluate these social signals and consider it an index of quality when ranking the content. This is a method for search engines to know the content that people are most interested in and what algorithm they believe to be good quality. Content can be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's been a long time when you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create high-quality content that is relevant. How do you reach out to websites who are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is the way to go. Social media lets you expose your content to of relevant audiences that may be convinced to link to it should it be worthy of linking to. These people may also connect your content to their friends which will increase the impact of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to gain traction until you amplify it. Email marketing is great method to boost the content you create, but it won't reach people in your list of marketing contacts. It is possible to reach new audiences through social media. When you share your content, the people who follow you will be able to share it with their followers should they find it valuable. These people will then share your content with their followers, which will increase your reach. In addition, you'll gain relevant traffic and inbound links social signals, inbound linking, and brand awareness All of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear in results pages for search engines. This allows your company to be displayed in search results for زيادة مشاهدات اليوتيوب branded search queries on more than the site of your business. This is even more effective. Individual tweets on Twitter were previously indexed and appeared in search results too - enabling another way for your content to rank in search. It was only for a short time, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.