Difference between revisions of "Scenario 2- The power of the crowds"
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==2010 - 2015== | ==2010 - 2015== | ||
<u>Companies</u> discover that they <b>cannot manage the idea generation process</b>. Plenty of surveys (McKinsey, IBM CEO) indicate that most companies believe that innovation performance would improve with a better pipeline of big ideas (57%), yet only a third of these managers thought they had a good balance between idea generation and effective execution. The ideas trap is alive and well! More and more companies realize that <b>gold ideas</b> upon which competitor capitalized,<b> were once in their baskets</b> also, but everybody inside their company was busy doing something else: the tasks from their job description. For this reason more market players started putting more pressure on tracking opportunities and equally on implementing those. <br><br>[[File:Innovation_tactics_in_2010.jpg|400px]] | |||
<u>Consumers</U> are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | <u>Consumers</U> are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | ||
<b>We are still in the search for a simpler life.</b> | <b>We are still in the search for a simpler life.</b> | ||